Client's Acceptability of Loyalty Cards in a Pawnshop
Keywords:
Acceptability, clients, loyalty cards, pawnshopAbstract
This study examined how well loyalty cards are accepted at a pawnshop in terms of product, price, place, and promotion for the calendar year 2024. Using a descriptive research design, data was collected from 376 clients through a reliable and valid survey. Most clients were younger, female, married, and had lower income with many transactions. Overall, there was a very high acceptance of loyalty cards across all categories, although the "place" category scored the lowest. The study found no significant differences in acceptance levels based on age, gender, civil status and average family monthly income, except for some variations in the product category related to income and in the place and promotion categories based on age. Both single and married clients, as well as those with varying incomes, showed high acceptance levels. These findings suggest that marketing strategies should be developed to enhance the appeal of loyalty card offerings.
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Copyright (c) 2024 Rodel H. Noceda, Dr. Salvador S. Sigaya Jr. (Author)
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