Challenges Encountered by Food Stall Owners in the New Normal
Keywords:
challenges , foodstall, new normal , product, place, promotionAbstract
All businesses are suffering today. One industry that is especially visible and emblematic of our economic struggles is restaurants. In Bacolod City, Food Stalls are patronized by the customers because of its different uniqueness. This study aimed to determine the degree of challenges encountered by food stall owners in the new normal at 888 Chinatown Square and Premier Mall Food Courts, Bacolod City, and formulate possible marketing plan to address concerns and provide enhancement programs to increase sales of food stalls. This study used the descriptive research design and a survey questionnaire was constructed to gather the data from 48 respondents. The degree of challenges encountered by Food Stall Owners in the new normal according to product shows “high degree” while on the area of price and place shows “moderate degree”. The degree of challenges encountered by Food Stall Owners in the new normal when they are grouped according to the aforementioned variables in terms of the given areas shows moderate to high degree of results. Also results shows significant result in the age variable in terms of the area of product, no significant results among those variables in terms of price while there is a significant result in the variable of classification of business in the area of place. With the given result, this paper calls for stall owners to administer training on food quality control; product branding, and a seminar on product innovation.
References
Arcalas, Jasper Y. (2020), Food Producers face New Problems after
Lockdowns
https://businessmirror.com.ph/2020/05/18/food-producers-face-new-problems-after-lockdowns/
Azanaw, Jember, Gebrehiwot, Mulat and Dagne, Henok (2019),
Factors associated with food safety practices among food handlers: facility-based cross-sectional study https://pubmed.ncbi.nlm.nih.gov/31640793/
Bolanos, Eduardo R. (2020), The New Normal of Hospitality Industry
https://www.hlb.global/the-new-normal-for-hospitality-businesses/
Barman, A., Das, R., & De, P. K. (2021). Impact of COVID-19 in food supply chain: Disruptions and recovery strategy. Current research in behavioral sciences, 2, 100017. https://doi.org/10.1016/j.crbeha.2021.100017
Chemero, Bill (2021), How Restaurants can Cater to the New Normal
Corke, Harold (2015), Asia's food safety and quality problems are
global problems
https://www.wageningenacademic.com/doi/citedby/10.3920/QAS2014.x008
Forsey, Caroline (August 21, 2020), What Is Product Classification, and
Why It Matters for Your Marketing Efforts, Hubspot https://blog.hubspot.com/marketing/product-classification
Graset, Daniel Bernardo (2018), Macmillan Dictionary. https://www.macmillandictionary.com/dictionary/british/food-stall
Habib, Khan Redzwan (2016), Understanding Challenges Faced By
Street Food Vendors to Maintain Street Food Hygiene in Dhaka City. http://article.sciencepublishinggroup.com/html/10.11648.j.jfns.20160404.11.html
Iyer, Saipriya (May 13, 2020), Top 8 challenges of food and beverage
industry to watch out for
https://www.gminsights.com/blogs/challenges-in-food-and-beverage-industry
Jaideep, S. (2018), Market Targeting: Introduction, Definition, Procedure
and Methods
Jalgaonkar, Sumedha (2021), Challenges of New Normal for Food
Processing Industry
Kenton, Will (November 20, 2020), Supply
https://www.investopedia.com/terms/s/supply.asp
Leone, L. A., Fleischhacker, S., Anderson-Steeves, B., Harper, K., Winkler, M., Racine, E., Baquero, B., & Gittelsohn, J. (2020), Healthy
Food Retail during the COVID-19 Pandemic: Challenges and Future Directions https://doi.org/10.3390/ijerph17207397
Limon, Mark R. (2021), Food safety practices of food handlers at home engaged in online food businesses during COVID-19 pandemic in the Philippines https://doi.org/10.1016/j.crfs.2021.01.001
Minchin, Joshua (2021), Seven challenges and trends the food industry
can expect in 2021
https://www.newfoodmagazine.com/article/129788/trends-and-challenges-2021/
Mitchel, Benjamin (2020), A Recipe for Disaster: The Impact of COVID-19
on Food Safety and the Food Industry
https://www.natlawreview.com/article/recipe-disaster-impact-covid-19-food-safety-and-food-industry
Mohammed, Rafi (May 26, 2020), How Restaurants can Survive Right
Now. https://hbr.org/2020/03/how-restaurants-can-survive-right-now
Pagcaliwagan, Butch S. (July 20, 2020), Global Perspective on the Food
Security Challenges and Opportunities under the new normal shared
Peñarubia, Omar (August 31, 2020), The New Normal in the Restaurant
and Catering Industry – Food Delivery
Rustia, Abegail S. (2019), Defining Risk in Food Safety in the Philippines
http://dxdoi.org/10.12944/CRNFSJ.9.1.23
Salmon, Burges (2020), COVID-19: Current challenges facing food
businesses
Tran L. (2021), Managing the effectiveness of e-commerce platforms in a
pandemic
https://doi.org/10.1016/j.jretconser.2020.102287
Wolgast, H., Halverson, M. M., Kennedy, N., Gallard, I., & Karpyn, A. (2022). Encouraging Healthier Food and Beverage Purchasing and Consumption: A Review of Interventions within Grocery Retail Settings. International journal of environmental research and public health, 19(23), 16107. https://doi.org/10.3390/ijerph192316107
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Dr. Jett L. Desucatan, Dr. Noli B. Diaz, Jr., Dr. Cherry Mae P. Epacta (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
