Marketability of Nano-Fertilizers Among Local Farmers
Keywords:
nano-fertilizer, product, place, price, promotionAbstract
This study analyzed the marketability of nano-fertilizer among local farmers in the Province of Iloilo for the Calendar Year 2023. Quantitative data for this study was gathered from one hundred twenty (120) local farmer-respondents using a self-made questionnaire by the researcher that passed the validity and reliability testing. The variables included in this study are hectarage, location, kind of crops, number of years in farming, and net income per cropping. The study is divided into four (4) areas, namely, product, price, place, and promotion. The study results revealed that the overall level of marketability of nano fertilizers among local farmers in the areas of product, price, place, and promotion were all very high. There was a significant difference in the level of marketability of nano-fertilizers among local farmers in the areas of product when the respondents were grouped and compared according to the variables of hectarage, kind of crops, and number of years in farming. There was a significant difference in the level of marketability of nano fertilizers among local farmers in the area of price when the respondents were grouped and compared according to variables hectarage, location, number of years in farming, and net income per cropping. There was a significant difference in the level of marketability of nano-fertilizers among local farmers in the area of place when the respondents were grouped and compared according to the variables hectarage, number of years in farming, and net income per cropping. There was a significant difference in the level of marketability of nano-fertilizers among local farmers in the area of promotion when the respondents were grouped and compared according to the variables hectarage and net income per cropping.
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Copyright (c) 2024 Jona D. Villagomeza, Atty. Jasper Tadeo I. Tuala, Mima M. Villanueva, CPA, Ph.D., Dr. Rey T. Eslabon (Author)
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