Navigating Facework: Interactional Strategies in Facebook Discourse
Keywords:
Facebook Discourse, Online, StrategiesAbstract
This research investigates the pragmatic aspects of language use in Facebook posts, focusing on linguistic features, themes, communicative purpose, identity construction, and facework strategies. A mixed-methods approach was employed to analyze the posts of 40 participants, revealing fascinating findings. The study identified linguistic innovations facilitated by Facebook, including capitalization, punctuation, spelling, and abbreviation changes. These innovations align with previous research on language change on the Internet and highlight the pragmatic adaptation of linguistic forms to suit the online context. Additionally, the emergence of novel language creations and modifications reflects the creative expression enabled by Facebook, particularly among youth users. The analysis of participants' posts unveiled prominent themes such as family, friendship, emotional expression, seeking recommendations, and valuing others' opinions. These themes underscore the importance of family and relationships in Filipino culture, emphasizing the collective nature of Facebook users in this context. Moreover, assertives dominated as the primary communicative purpose on Facebook, indicating the pragmatic intentions of the participants. Student participants' lack of engagement in social and political issues suggests differing interests and knowledge levels compared to professional participants. The study also revealed the complexity of language use, as longer posts demonstrated overlapping speech acts, highlighting nuanced ways speakers convey meaning. Facebook served as an extension of participants' offline selves, allowing for identity construction through sharing personal experiences, cultural preferences, and opinions. Humor on the platform served as a positive politeness strategy, fostering social connections and group solidarity. Few instances of inappropriate behavior reflected the pragmatic notion of appropriateness in language use, emphasizing the importance of adhering to social conventions for effective communication. Consequently, a proposed code of conduct for Facebook usage aims to address these concerns.
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