The Digital Tapestry: A Systematic Review of Insights, Challenges, and Strategic Implications for Organizations
Keywords:
digital transformation, organizational change, technology adoption, strategic implicationsAbstract
This systematic literature review examines the multifaceted nature of digital transformation and its implications for organizations. Through a comprehensive analysis of existing research, the review highlights diverse definitions and conceptualizations of digital transformation, ranging from technological adoption to broader organizational change. Key drivers motivating organizations to embark on digital transformation initiatives include technological advancements, changing consumer behaviors, competitive pressures, regulatory requirements, and the COVID-19 pandemic. However, digital transformation is hindered by persistent challenges such as organizational resistance to change, legacy systems, data security concerns, talent shortages, and cultural barriers. Successful digital transformation enables organizations to create new revenue streams, enhance customer experiences, and improve operational efficiency through data-driven insights and automation. Strategic implications include the need for a strategic vision, strong leadership, and alignment with broader organizational goals. By synthesizing insights from existing research, this study offers valuable guidance for scholars and practitioners navigating the complexities of digital transformation to drive sustainable growth and competitive advantage.
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