Impact of Social Media on The Academic Performance of College Students
Keywords:
social media, academic performance, studentsAbstract
Social media usage is on the rise among students. It is used to interact with others and learn. Students used it to hold group discussions with their classmates or instructors. In addition, students were also encouraged to send and receive course content via social media for research objectives, which improves academic achievement. However, overuse of social media has been observed among youth, which could impact their academic performance. The study investigated the impact of social media on the academic performance of Mandaue City College students for the academic year 2022-2023. Utilized a quantitative correlation design with 336 students as respondents selected through stratified random sampling, the research employed adapted survey questionnaires distributed via Google Forms and assessed academic performance through general weighted average. Based on the study's findings, the researchers concluded that there is no significant difference between the effects of social media and the academic performance of the students. The study implied that the way students use social media for informational seeking, socialization, self-expression, and entertainment did not necessarily impact their academic performance in school. Furthermore, this study confirmed McLuhan’s Laws of Media which present the effects of print, technology, and new media on how it influences the lives of people. It is in tetrad form of Four Effects that consists of the following, Enhance, Obsolesced, Reversal and Retrieval. In relation to this theory, the study suggested that social media enhances the way students seek information, how they communicate and interact with other people, and how it entertains them.
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