SORIANO, Florence Joy. Readiness, Viability, and Brand Equity of Meetings, Incentives, Conventions, and Exhibitions of Bacolod City. International Multidisciplinary Journal of Research for Innovation, Sustainability, and Excellence (IMJRISE), [S. l.], v. 2, n. 6, p. 956–964, 2025. DOI: 10.5281/zenodo.15704423. Disponível em: https://risejournals.org/index.php/imjrise/article/view/1276. Acesso em: 9 oct. 2026.